Introduction
About the Client
About the client: A Seattle chapter dedicated to advancing the discipline of interaction design. Building a community committed to improving the human condition through the power of interaction design.
About the Project
A class project from Visual Communication (HCDE), led by Cal Dobrzynski (Microsoft). The work explored how composition, typography, and color can be used to communicate ideas clearly and effectively.
Timeline
January 2025 – March 2025
Client Website
Design Goal
To make the client's visual system more effective
Add a Sense of Community
Add testimonials or personal stories from members to show the human side of the organization—how it supports connections, mentorship, and learning.
Revise the Wording
Explain what the IxDA stands for. Focus on delivering a clear and concise introduction, explaining the mission and purpose upfront.
Revamp the Colors
Switch to a brighter, more energetic palette that feels modern, exciting, and forward-thinking. Just like the colors used in the flyers for past events.
Add Motion
Incorporate animations or interactive elements to reflect the essence of “interactive” design and make the site more engaging.
About the Client
About the client: A Seattle chapter dedicated to advancing the discipline of interaction design. Building a community committed to improving the human condition through the power of interaction design.
About the Project
A class project from Visual Communication (HCDE), led by Cal Dobrzynski (Microsoft). The work explored how composition, typography, and color can be used to communicate ideas clearly and effectively.
Timeline
January 2025 – March 2025
Introduction
About the Client
About the client: A Seattle chapter dedicated to advancing the discipline of interaction design. Building a community committed to improving the human condition through the power of interaction design.
About the Project
A class project from Visual Communication (HCDE), led by Cal Dobrzynski (Microsoft). The work explored how composition, typography, and color can be used to communicate ideas clearly and effectively.
Timeline
January 2025 – March 2025
Client Website
Design Goal
To make the client's visual system more effective
Add a Sense of Community
Add testimonials or personal stories from members to show the human side of the organization—how it supports connections, mentorship, and learning.
Revise the Wording
Explain what the IxDA stands for. Focus on delivering a clear and concise introduction, explaining the mission and purpose upfront.
Revamp the Colors
Switch to a brighter, more energetic palette that feels modern, exciting, and forward-thinking. Just like the colors used in the flyers for past events.
Add Motion
Incorporate animations or interactive elements to reflect the essence of “interactive” design and make the site more engaging.
About the Client
About the client: A Seattle chapter dedicated to advancing the discipline of interaction design. Building a community committed to improving the human condition through the power of interaction design.
About the Project
A class project from Visual Communication (HCDE), led by Cal Dobrzynski (Microsoft). The work explored how composition, typography, and color can be used to communicate ideas clearly and effectively.
Timeline
January 2025 – March 2025
Introduction
About the Client
About the client: A Seattle chapter dedicated to advancing the discipline of interaction design. Building a community committed to improving the human condition through the power of interaction design.
About the Project
A class project from Visual Communication (HCDE), led by Cal Dobrzynski (Microsoft). The work explored how composition, typography, and color can be used to communicate ideas clearly and effectively.
Timeline
January 2025 – March 2025
Client Website
Design Goal
To make the client's visual system more effective
Add a Sense of Community
Add testimonials or personal stories from members to show the human side of the organization—how it supports connections, mentorship, and learning.
Revise the Wording
Explain what the IxDA stands for. Focus on delivering a clear and concise introduction, explaining the mission and purpose upfront.
Revamp the Colors
Switch to a brighter, more energetic palette that feels modern, exciting, and forward-thinking. Just like the colors used in the flyers for past events.
Add Motion
Incorporate animations or interactive elements to reflect the essence of “interactive” design and make the site more engaging.
About the Client
About the client: A Seattle chapter dedicated to advancing the discipline of interaction design. Building a community committed to improving the human condition through the power of interaction design.
About the Project
A class project from Visual Communication (HCDE), led by Cal Dobrzynski (Microsoft). The work explored how composition, typography, and color can be used to communicate ideas clearly and effectively.
Timeline
January 2025 – March 2025
Design Process
There are seven steps—from creating the moodboard to adding imagery. For each step, I created two variations, chose one, and continued refining from there.
Unifying web, mobile, and print through consistent visual designs
UI Design | Design System | Figma Prototypes
Mood Boards
Grid Systems
IxDA Seattle // Vibrant, Collaborative, Inclusive
SF Pro
IxDA Seattle // Ethereal, Futuristic, Tech-oriented
Typography / Hierarchy
Logo
COLOR
Iteration
12 columns;
margin 20; gutter 60
13 columns;
margin 20; gutter 60
6 columns;
margin 20; gutter 16
6 columns;
margin 20; gutter 60
Images
So, have we reached the goal?
Final Deliverables
Idea 1: creative; innovative
Idea 2: collaborative; bright; warm
Add the Sense of Community: Add testimonials or personal stories from members to show the human side of the organization—how it supports connections, mentorship, and learning.
Revise the Wording: Explain what the IxDA stands for. Focus on delivering a clear and concise introduction, explaining the mission and purpose upfront.
Revamp the Colors: Switch to a brighter, more energetic palette that feels modern, exciting, and forward-thinking. Just like the colors used in the flyers for past events.
Add Motion: Incorporate animations or interactive elements to reflect the essence of “interactive” design and make the site more engaging.
FUTURE STEP
So, have we reached the goal?
Add the Sense of Community: Add testimonials or personal stories from members to show the human side of the organization—how it supports connections, mentorship, and learning.
Revise the Wording: Explain what the IxDA stands for. Focus on delivering a clear and concise introduction, explaining the mission and purpose upfront.
Revamp the Colors: Switch to a brighter, more energetic palette that feels modern, exciting, and forward-thinking. Just like the colors used in the flyers for past events.
Add Motion: Incorporate animations or interactive elements to reflect the essence of “interactive” design and make the site more engaging.
FUTURE STEP
Final Deliverables
So, have we reached the goal?
Add the Sense of Community: Add testimonials or personal stories from members to show the human side of the organization—how it supports connections, mentorship, and learning.
Revise the Wording: Explain what the IxDA stands for. Focus on delivering a clear and concise introduction, explaining the mission and purpose upfront.
Revamp the Colors: Switch to a brighter, more energetic palette that feels modern, exciting, and forward-thinking. Just like the colors used in the flyers for past events.
Add Motion: Incorporate animations or interactive elements to reflect the essence of “interactive” design and make the site more engaging.
FUTURE STEP
Final Deliverables
Final Deliverables
Idea 1: creative; innovative
Idea 2: collaborative; bright; warm
Idea 1: creative; innovative